The Third blog of three in a series on creating, growing and caring for a school, now during the most turbulent of times.
Last week, I wrote about my mother Josephine’s singular worldview: her sharp, unsentimental reminder that life is a game of “impartial injustice to all.” It was a philosophy forged not in an ivory tower, but in the trenches of running a boarding house at Ridgeway while balancing data-driven linguistic research. If the first two parts of this trilogy charted how David and Josephine Wilding overcame institutional inertia in 1960 to build an educational community asset from scratch, this final chapter is about what happens when the wider macroeconomic weather turns entirely toxic.

Because the reality of institutional scepticism has been written into our family history from the very beginning. Back in 1959, when my parents set out to buy the house in Maidenhead that would establish their vision, the local Barclays bank manager flatly refused to support them. Looking at the local landscape, he coldly noted that nearby private schools and secretarial colleges were already closing down, declaring that the town simply did not need another independent school. Fortunately for generations of local families, their bank manager in Ealing took a completely different view and backed their determination.
That Ealing manager, sitting outside the immediate Berkshire bubble, didn’t view independent education as a dying trade. He looked at the determination of David and Josephine Wilding. He recognized what the local manager missed: when an operator possesses a distinct vision and a refusal to yield, they don’t just join a market—they define it. Scepticism and systemic shocks are nothing new. In over fifty years in teaching and forty-four in leadership, my brother Hugh and I have seen the sails rip before.
As now Principals of Claires Court, we survived the sharp, sudden shock of 1992 when Britain unceremoniously exited the Exchange Rate Mechanism (ERM) and interest rates spiked to 15% overnight, leaving families sitting around kitchen tables wondering how to balance the mortgage against term fees. We steered through the Millennium dot-com bust, navigated the tectonic frozen credit lines of the 2008 Lehman Brothers collapse, and found our way through the structural map-redrawing of Brexit. Then came Covid-19, testing collective operational and emotional capacity to the absolute limit.
Yet, none of those historical crises carried quite the same cynical flavour as the current landscape. What independent education is witnessing across England today isn’t an organic economic downturn; it’s a targeted, political smash-and-grab. The imposition of 20% VAT on school fees, coupled with the abrupt removal of charitable business rates relief and spiking employer National Insurance contributions, has dealt a severe blow to the wider educational ecosystem.
As I watch the sudden insolvencies of historic institutions mid-term, as with Leweston in Dorset—where boards of volunteer governors are abruptly forced into devastating mid-term closures to avoid personal liability for wrongful trading—the human cost becomes painfully clear. These weren’t elite, heavily endowed castles; they were “best value” schools serving hard-working, dual-income families. The government keeps telling parliament that these would be happening anyway, yet in my knowledge prior to the Labour party coming to power, that’s been very few. Just this last academic year we have seen Abbotsholme School (Staffordshire), Moorland School (Lancashire), St Lawrence College (Kent), Avon House Preparatory School (Essex) and South Lanarkshire Private School (Scotland).
The tragic irony, as the latest data from the Institute for Fiscal Studies and the OBR reveals, is that while local authorities face intense localised bottlenecks, the state system nationwide is sitting on a demographic cliff. By 2030, declining birth rates will leave over a million empty desks in state classrooms. The government is aggressively squeezing a sector to fund state spending at the exact moment the state sector is structurally contracting. Impartial injustice, indeed.
Faced with this brutal environment, school leadership everywhere must recognize the core message of Jim Collins’ Good to Great—the profound reality of the Stockdale paradox: you must retain unwavering faith that you will prevail in the end, regardless of the difficulties, while simultaneously confronting the most brutal facts of your current reality, whatever they might be.
In the same manner my mother was well known for her aphorisms, so perhaps am I. My approach across a lifetime as a school principal, as a charity trustee, and as a volunteer director of a local sports club has always remained the exact same: “Ruthless and relentless enthusiasm” needs to be the approach.
I was struck by this exact reality when reading a LinkedIn post by TEDx speaker Sharon Hulce. Her point was sharp and unvarnished: a CV only tells you where a person has been; it can never predict how they will choose to show up when a crisis hits. When the wind shifts violently, credentials become secondary to character. True leadership is about being ever-present. You must be there as a witness in the good times because success is always a collective team effort that needs to be seen to be believed. Yet you must be equally present when the storm blows, showing up on deck so that the crew knows they are not facing the gale alone.
That “ruthless and relentless” enthusiasm is precisely how you choose to show up. It is the fuel required to look past paper-thin metrics, confront the brutal numbers, and make the hard, unsentimental choices that absolute preservation demands. In education, as in business, true leadership isn’t about waiting for a quiet sea—it is about commanding the ship through the teeth of the gale.
The template for surviving a predatory environment isn’t found in isolation. It is found in the lessons of organisational survival, mirrored perfectly by cult brands like Harley-Davidson. In The Culting of Brands by Douglas Atkin, we learn how Harley-Davidson, facing total annihilation in the 1980s under the weight of fierce global competition, was saved because the management had built the unique product their customers and community actually wanted—hence the creation of the Harley Owners Group (H.O.G.). The brand survived because its people, its riders, and its local champions refused to let it die. And it’s not forgotten that message:
https://barnraisersllc.com/2010/09/03/harleys-consumers-saved-company-bankrupcy-case-study/
Let’s be realistic: independent school communities are not going to suddenly rise up and create consumer-style fan clubs to pay the bills. The current unfolding tragedy of the sudden closure of Leweston school is a stark reminder of the practical difficulties our sector now faces, not unique by any margin, look no further than the high-profile examples of St Lawrence College in Ramsgate, the Royal School in Haslemere, or Malvern St James—even the arrival of high-profile external corporate investors does not automatically solve the problem. The baseline law of economics is unyielding: customers must both want the product and actually possess the disposable finances to achieve that wish.
This is the fundamental lesson that the Labour government keeps getting wrong. Blind taxation will never solve structural problems. If you levy punitive taxes on landlords, you simply cause rents to rise for tenants. If you tax banks for their windfalls, mortgages and baseline interest rates reliably spike for the consumer. When you tax independent education, the friction simply passes down to the family bank account and the local state infrastructure. With the sector providing places for a huge percentage of children with special needs, any closure puts further pressure on the one part of state education that simply has insufficient capacity to meet the needs already in their care.
Now less of the hand wringing, because our sector still has amazing strengths an energy. The path forward for independent school leadership requires looking inward. Institutions need to check out their legacy in their community, and as far as possible, keep those pieces firmly in place. Schools need what they offer to be entirely unique, distinct, and unmistakably worth valuing. Simultaneously, leaders must figure out how to lower their operational costs while keeping their community involvement high-profile.
The pretty mainsails may need trimming, and right now, it is absolutely all hands on deck. But the essential timbers of the institution need to be kept intact, because that structural integrity is exactly how the ship will navigate these fierce political and economic headwinds without breaking apart.
Individual actions help highlight how those foundational timbers are built. Decades ago, it was a parent—Derek Bayley from our Parents’ Society—who invited me to open a sailing club at the school. As a direct consequence of that community spark, I joined the Maidenhead and District Schools Sailing Association (MDSSA) and became a member of Maidenhead Sailing Club back in 1979. We started with just two small wooden Heron boats—proudly christened Iron Maiden and Angel Witch. From those modest, grassroots beginnings, we slowly and relentlessly engineered the journey to the leading national status the Claires Court Sailing team now enjoy.
That is how lasting value is created. It starts with a single, passionate connection within your community and builds, timber by timber, into something immovable. As John Donne famously wrote, “No man is an island, entire of itself; every man is a piece of the continent, a part of the main.” An institution cannot survive as an isolated fiefdom behind iron gates. It survives by proving its relevance through genuine, embedded service to its neighbours, cementing its legacy so deeply into the wider community fabric that its absence would leave an irreplaceable void.
The macroeconomic winds of 2026 will undoubtedly continue to howl. Inflation will fluctuate, policies will pinch, and education will be continually weaponized for political theatre. But by meeting the storm head-on with cold-eyed realism, all hands on deck, and a relentless community focus, the independent educational tradition will ensure its light remains far too bright for any passing government to blow it out.
Collins, J. (2001) Good to Great: Why Some Companies Make the Leap… and Others Don’t. New York: HarperBusiness.
Atkin, D. (2004) The Culting of Brands: When Customers Become True Believers. New York: Portfolio.









